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Research papers

How should we communicate with the over 50's on health and prevention?

It was not so long ago that health was essentially understood as the absence of illness - a precious, heaven-sent gift outside of individual control. This idea - which contains an undeniable element of truth - still predominates in certain parts of...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Margret Ziegler
June 15, 1991
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Citation

Ziegler, M. (1991a, June 15). How should we communicate with the over 50's on health and prevention?. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/how-should-we-communicate-with-the-over-50-s-on-health-and-prevention-